Landing Pages

 

Well, not necessarily. But there are many reasons why it might be a good idea, depending on the type of business you have and the industry you’re in.

Your website is the little corner of the internet that you own, and you can make sure that it’s designed and developed in a way that fully represents who you are. All the content on your website belongs to you – not to Instagram, or Twitter, or Upwork. It’s yours.

What types of website can you do for me?ย 

The short answer is…

Pretty much any website. If you’re not sure what you’re looking for, we’ve detailed some of the most common types of websites below. We can build any of these websites for you as a semi-custom or fully-custom design.

The type of website you need largely depends on what type of business you have, and what you want to accomplish with your website.ย 

You can also see some examples of some website we have created in our portfolio here.

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Common Types of Websites

Business or Brochure

This is for service-based businesses, whether you are targeting other businesses (like us) or individual customers (e.g. dog-walking or mobile hair-dressing).

Its primary purpose is to tell your clients

  • What services you offer
  • What challenges you can solve for them
  • How you’re different from other service providers, and why they should choose you
  • How to contact you so they can work with you

In providing the above information, you can communicate your purpose, vision, and values through the design, language, imagery, and overall experience of using your website.

It’s a lynchpin asset through which many of your customers will experience you, time and again.

The difference between a business and a brochure website is in the size of the website, which often correlates to the size and complexity of the organisation.

E-Commerce

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

Portfolio or Personal

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

Blog or Media

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

One-Time Events

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

What about Landing Pages?ย 

What an excellent question! There is a very clear distinction between a website and a landing page. The key difference is that landing pages have a singular intention – to encourage people to take an action (purchase a product, sign up for a webinar or make a donation). On the other hand, websites are designed for people to explore and get to know the various facets of your brand and business.

E-Commerce

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.ย ย 

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.ย 

Portfolio or Personal

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

Membership and Subscription

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

Events and Conferences

This is for businesses that sell products (physical or digital) directly to customers.

The Goliath of all e-commerce websites is Amazon, which has a lot of integrated features that make it a platform for both customers and sellers. Etsy is a much smaller version of this.

As a small-medium business, you may be considering using these platforms yourself, and there are many benefits in doing so.

However, having your own e-commerce website allows you to control your pricing, how you present your products, and how you drive traffic to your good. Perhaps most importantly, it’s a space where you can intentionally communicate your brand to your customers, and set yourself apart from everyone else in your market.

If you’re not sure about whether or not you need or want to go down this route, book a call with us and we’ll be happy to help you navigate in the right direction.

Business or Brochure

This is for service-based businesses, whether you are targeting other businesses (like us) or individual customers (e.g. dog-walking or mobile hair-dressing).

Its primary purpose is to tell your clients

  • What services you offer
  • What challenges you can solve for them
  • How you’re different from other service providers, and why they should choose you
  • How to contact you so they can work with you

In providing the above information, you can communicate your purpose, vision, and values through the design, language, imagery, and overall experience of using your website.

It’s a lynchpin asset through which many of your customers will experience you, time and again.

The difference between a business and a brochure website is in the size of the website, which often correlates to the size and complexity of the organisation.

Blog or Media

This is for service-based businesses, whether you are targeting other businesses (like us) or individual customers (e.g. dog-walking or mobile hair-dressing).

Its primary purpose is to tell your clients

  • What services you offer
  • What challenges you can solve for them
  • How you’re different from other service providers, and why they should choose you
  • How to contact you so they can work with you

In providing the above information, you can communicate your purpose, vision, and values through the design, language, imagery, and overall experience of using your website.

It’s a lynchpin asset through which many of your customers will experience you, time and again.

The difference between a business and a brochure website is in the size of the website, which often correlates to the size and complexity of the organisation.

Information and Database

This is for service-based businesses, whether you are targeting other businesses (like us) or individual customers (e.g. dog-walking or mobile hair-dressing).

Its primary purpose is to tell your clients

  • What services you offer
  • What challenges you can solve for them
  • How you’re different from other service providers, and why they should choose you
  • How to contact you so they can work with you

In providing the above information, you can communicate your purpose, vision, and values through the design, language, imagery, and overall experience of using your website.

It’s a lynchpin asset through which many of your customers will experience you, time and again.

The difference between a business and a brochure website is in the size of the website, which often correlates to the size and complexity of the organisation.

Community Forums

This is for service-based businesses, whether you are targeting other businesses (like us) or individual customers (e.g. dog-walking or mobile hair-dressing).

Its primary purpose is to tell your clients

  • What services you offer
  • What challenges you can solve for them
  • How you’re different from other service providers, and why they should choose you
  • How to contact you so they can work with you

In providing the above information, you can communicate your purpose, vision, and values through the design, language, imagery, and overall experience of using your website.

It’s a lynchpin asset through which many of your customers will experience you, time and again.

The difference between a business and a brochure website is in the size of the website, which often correlates to the size and complexity of the organisation.

And let’s talk about Landing Pages for a minute…

So far, so good! I have a few more questions…

We’re all ears! ๐Ÿ‘‚๐Ÿฝ…

We have put together some FAQs below, but if we haven’t answered your questions feel free to shoot us an email. 

What do I actually get at the end of these sessions?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

Are these sessions online or in person?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

What happens between each session?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

Does everyone in my team have to attend?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

Who facilitates the sessions?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

What happens next after we complete?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

Is there anything I need to do to prepare for the sessions?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

What's the investment?
Purpose (what you’re doing) and Vision (why you’re doing it) is the foundation of your brand. Without clarity on this, we can create designs that are aesthetically good – awesome, even – but it won’t be aligned with your business goals.

In our Brand Strategy sessions, we will discover (or re-discover) the core purpose, vision and values of your business. We will establish who your customers are and how to position your brand so they can find you.

Download the session outline here.

Are you ready to get started?

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Yes! I’m excited to get started.

Great! ๐ŸŽ‰

We’ll get started with a free ‘Hello Call’ so we can get to know you, your business and make sure we’re aligned as we embark on your brand journey together. 

No, I need something else.

Can we help? ๐Ÿ‘‹๐Ÿผ

If you already have a solid strategy and are just looking for solid creative deliverables, click below and see what we can do for you. If you’re not sure and want to talk, just book a call!